Committed Commenting and the Virtual Visage

Contextualizing Sorority Social Media Encounters

Bibliographic Data

ID21245321
AuthorsJack Portman (Wake Forest University, corresponding author)
Year2022
Volume12
Issue1
Pages121-136
Publication date2022-03-15
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal for Undergraduate Ethnography (JOURNAL)
Journal identifiersISSN: 2369-8721 • E-ISSN: 2369-8721
PublisherDalhousie Libraries (PUBLISHER)
DOI10.15273/jue.v12i1.11317
OpenAlexW4221136802
LanguageEN
References cited17

This article addresses the ways in which collegiate sorority women deploy sorority-specific aesthetic cues to construct socially acceptable and recognizable presentations of themselves online. I suggest that sorority members initiate and invite social media interaction as a means of parlaying their own media posts into discursive sites, thereby participating in a complex and considerably stratified economy of display and recognition. Sorority members also exert social capital through public demonstrations of social network linkages— demonstrations which can only be performed successfully if one maintains legitimacy and good standing within the media economy. I probe the implications of theorizing social media posting (particularly to the digital media platform Instagram) as a communal art creation practice that strengthens group social linkages and reifies communally observed aesthetic guidelines. I also address the stylistic and discursive regimens that shape expectations of media presentation, contrasting these practices with the comparatively candid and informal presentation styles exemplified in Fake Instagram (“finsta”) posting behaviors

Aesthetics · Art · Digital media · Legitimacy · Media studies · Political science · Social media · Sociology · World Wide Web · Computer Science · Gender, Feminism, and Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics

Tools

Open DOIOpen Access