The Mediatization of Politics in Cameroon
A Political Actor-Centric Approach
Bibliographic Data
| ID | 21245547 |
|---|---|
| Authors | Christian Nounkeu Tatchou (Mid Sweden University, corresponding author) |
| Year | 2022 |
| Volume | 43 |
| Issue | 1 |
| Pages | 107-126 |
| Publication date | 2022-01-02 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | African Journalism Studies (JOURNAL) |
| Journal identifiers | ISSN: 2374-3670 • E-ISSN: 2374-3689 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/23743670.2022.2044876 |
| OpenAlex | W4225973285 |
| Language | EN |
| Citations received | 4 |
| References cited | 38 |
This article examines the connection between political parties’ perceptions of the importance of news media as source of political information, and the extent to which they adapt their communications to the standards, routines, formats and logic of the news media in Cameroon. This, with the objective of being attractive to the news media and gain coverage. The contextual focus of the study is the 2018 presidential election campaign in Cameroon. Theoretically, the study is guided by the mediatization of politics hypothesis. Empirically, it utilizes in-depth interviews with spokespersons of political parties which presented candidates to the election. The findings show that most parties cared very little about adapting their campaign communications to the news media logic, because they believe the news media in Cameroon have a negligible significance for election performance. Instead, political parties largely focalized their strategies on oral face-to-face rallies and door-to-door canvassing, which they perceive as more effective and efficient for reaching the electorate
News media · Political communication · Political science · Politics · Presidential election · Public relations · Social science · Sociology · Law · Media Influence and Politics · Media Studies and Communication · Social Media and Politics
Political Communication in Postmodern Democracy
Mediatization of Political Organizations
A Virtuous Circle
Political Communication and Social Theory
Mediatization as a Challenge
Global Political Campaigning
Mediatization of popular culture
Democratising the media in the new democracies of Ghana and Nigeria
Freebies and Brown Envelopes in Ethiopian Journalism
The Rally-Intensive Campaign
Four Phases of Mediatization
The enduring allure of proximity-based political campaign communication strategies in Cameroon
The Travails of Democratization in Cameroon in the Context of Political Liberalisation since the 1990s
From Interactions to the Mediatization of Politics. How the Relationships Between Journalists and Political Actors Explain Media Influences on Political Processes and the Presentation of Politics
Rethinking the Logics
Cameroon
Media Regulation in Cameroon
Media regulation in sub-Saharan Africa
Mediatization of Politics
News Media Logic and Democracy
Mediatization and Media Interventionism
Mediatization as a combination of push and pull forces
All of us have taken gombo
"Mediatization" of Politics
Party campaign strategies in Ghana
The Mediatization of Society
Mediatization of Politics
Au village
Inside Electoral Democracy
| Citations per year | 1.33 |
|---|---|
| Citation span | 2023 - 2026 (4) |
| Highly cited | No |