The Audience-Centred Approach to Media Policymaking
A Critical Analysis of the South African Press Freedom Commission as a Participatory Process of Review
Bibliographic Data
| ID | 21245653 |
|---|---|
| Authors | Julie Reid (0000-0002-7082-7834, University of South Africa, corresponding author) |
| Year | 2017 |
| Volume | 38 |
| Issue | 3-4 |
| Pages | 74-99 |
| Publication date | 2017-10-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | African Journalism Studies (JOURNAL) |
| Journal identifiers | ISSN: 2374-3670 • E-ISSN: 2374-3689 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/23743670.2017.1389761 |
| OpenAlex | W2791603407 |
| Language | EN |
| Citations received | 2 |
| References cited | 13 |
This article presents and makes a case for the audience-centred approach to media policymaking and research, and situates this discussion within the South African revision of the regulatory mechanism for the press. In South Africa the press accountability mechanism, the Press Council of South Africa, has been subject to a near constant process of review and restructuring since 2010. This article discusses and contextualises these various South African reviews, with particular emphasis on the Press Freedom Commission, and weighs them against the audience-centred approach to media policymaking which adopts a ground-up public-focused method in keeping with the principles of a participatory democracy. The findings indicate that however well intentioned, the various different attempts to review and restructure the press accountability system for South Africa fell short of substantive and meaningful audience or public participation, and resultantly the value and richness of public input and participation, which may have infused the process of policymaking with audience ownership, was lost
Accountability · Citizen journalism · Commission · Democracy · Freedom of the press · Narrative · Political science · Politics · Public relations · Restructuring · Sociology · Discourse Analysis in Language Studies · Law · Literacy, Media, and Education · Media Studies and Communication · Public Administration
The Constitution of the Republic of South Africa
Looking For the User in Media Pluralism Regulation
Media Diversity from the User's Perspective
On the Regulator's Plate
Giving the Audience a Voice
Dynamics of power in contemporary media policy-making
The ANC's poverty of strategy on media accountability
Toward a measurement tool for the monitoring of media diversity and pluralism in South Africa
The uses and abuses of political economy
The Constitution of the Republic of South Africa, 1993, Act 108 of 1996
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2020 - 2021 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |