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So Good, but So Far Away? The Effect of Institutional Distance on the Parent CSR and Subsidiary Reputation Link

Bibliographic Data

ID21259792
AuthorsFrancisco Javier Forcadell (0000-0003-0145-1842, Universidad Rey Juan Carlos, corresponding author), Juan José Nájera (0000-0003-1012-6136, Universidad Rey Juan Carlos), Elisa Aracil (0000-0002-8413-8204, Universidad Pontificia Comillas), Fernando Úbeda (0000-0002-0456-399X, Universidad Autónoma de Madrid)
Year2026
Volume35
Issue3
Pages2412-2432
Publication date2026-07-01
Open AccessYes
TypeARTICLE
VenueBusiness Ethics, the Environment & Responsibility (JOURNAL)
Journal identifiersISSN: 2694-6416 • E-ISSN: 2694-6424
PublisherWiley (PUBLISHER • GB)
DOI10.1111/beer.70043
OpenAlexW4415836308
LanguageEN
References cited172

Multinational enterprises (MNEs) leverage strategies of Corporate Social Responsibility (CSR) at the parent and subsidiary levels to build a reputation overseas. Nevertheless, institutional distance can weaken this connection in developing host countries, where MNEs face significant institutional voids. We explore the mechanisms through which CSR enhances subsidiary reputation, focusing on how stakeholders in host developing countries perceive CSR signals sent from headquarters. We further explore the moderating role of formal and informal institutional distance in this relationship. Using a panel of MNEs headquartered in developed countries and operating across Latin America, we employ a multi‐stakeholder indicator of the subsidiary reputation based on assessments from key host country stakeholders. The analysis controls for country, corporate, and subsidiary‐level factors, including a variable derived from big data analytics. By examining the cross‐country parent CSR signals and their subsidiary reputation effects, this study advances the international business literature, providing new insights into how institutional distance shapes the local reputational outcomes of parent CSR strategies

Corporate social responsibility · Developing country · Institutional theory · International business · Multinational corporation · Panel data · Reputation · Subsidiary · Corporate Identity and Reputation · International Business and FDI · Public Relations and Crisis Communication

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