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It is time for optimal distinctiveness

Corporate social responsibility engagement under dynamic competitive effects during the Covid ‐19 crisis

Bibliographic Data

ID21259796
AuthorsYi Liu (0000-0001-7733-3290, Shanghai Jiao Tong University), Liu Yi (0009-0005-3160-0433, Department of Marketing Antai College of Economics and Management, Shanghai Jiaotong University Shanghai China), Duan Ruikun (0000-0003-1682-4146, Shanghai Jiao Tong University, corresponding author)
Year2023
Volume32
Issue1
Pages4-23
Publication date2023-01-01
Open AccessYes
TypeARTICLE
VenueBusiness Ethics, the Environment & Responsibility (JOURNAL)
Journal identifiersISSN: 2694-6416 • E-ISSN: 2694-6424
PublisherWiley (PUBLISHER • GB)
DOI10.1111/beer.12487
OpenAlexW4306742800
LanguageEN
Citations received2
References cited87

Firms tend to seek optimal distinctiveness when choosing CSR engagement timing. Building on the perspectives of optimal distinctiveness and competitive dynamics, this paper explains why firms' CSR engagement timing toward a certain event is affected by dynamic competitive effects. That is, to achieve optimal distinctiveness, focal firms pay more attention to their main competitors that are similar in market, size and resources. We apply a discrete‐time survival analysis of 869 Chinese listed firms' CSR engagement action toward the COVID‐19 pandemic during the first half of 2020. The results support the mechanism that when a highly similar competitor engages in CSR activities, it raises the probability that the focal firm engages itself beyond levels based solely on its own characteristics and common time‐dependent factors

Business · Competitor analysis · Corporate social responsibility · Economics · Industrial organization · Optimal distinctiveness theory · Political science · Public relations · Corporate Social Responsibility Reporting · Entrepreneurship Studies and Influences · Innovation and Socioeconomic Development · Psychology · Social Psychology · Marketing

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Citations per year0.67
Citation span2023 - 2024 (2)
Highly citedNo

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