Strategic Planning for Promoting Competitiveness in the Housing Sector in Iraq

Bibliographic Data

ID21263302
AuthorsAli Majid Hameed (0000-0001-6566-9686, University of Samarra), Kadhim F Dhumad (University of Baghdad)
Year2023
Volume10
Issue11
Pages309
Publication date2023-11-01
Open AccessYes
TypeARTICLE
VenueInternational Society for the Study of Vernacular Settlements (JOURNAL)
Journal identifiersISSN: 2738-2222 • E-ISSN: 2738-2222
PublisherAsian School of Knowledge (PUBLISHER)
DOI10.61275/isvsej-2023-10-11-20
OpenAlexW4389290929
LanguageEN
References cited8

The competitive housing sector plays a vital role in the economy and development in general, as it stimulates innovation, development, contributes to achieving economic efficiency, and sustainability. Providing healthy competition in this sector is a catalyst for improving services, and products, and reducing prices, which benefits consumers. The housing sector in Iraq is marked by its intricate nature and limited productivity. Furthermore, there is a notable deficiency in understanding the precise impact of competitive factors, encompassing cost, quality, flexibility, time, innovation, and creativity, on the Iraqi Housing Sector. This research proposes a model for the competitive Iraqi housing sector by exploring the nature of the housing sector, competitive factors, housing structure, and housing working mechanism through its application to the Iraqi context. The role of the competitive housing sector is to stimulate competition among developers and different companies to provide high-quality housing at affordable prices for consumers, stimulate innovation in design and architecture, and develop new construction techniques. The economic importance of the competitive sector is particularly evident in the housing sector since it constitutes a large part of GDP in many countries and provides employment opportunities for many people. In conclusion, a theoretical model of a competitive housing sector was formulated by tracking the needs of the stages of work in the Iraqi housing sector for competitive concepts and applying each factor as required through analysis. At the same time, a practical model was developed through 34 experts specializing in the Iraqi housing sector (IHS) to determine the priorities of the deep competitive structure of the housing sector (HS). Using the statistical program (SPSS), the results show that the housing challenges in Iraq are represented by the absence of planning, housing policy, weak financing, and social behavior. Competition in the housing sector (HS) is crucial for determining the price, quality, and availability of housing

Business · Industrial organization · Strategic planning · Regional Development and Management Studies · Socioeconomic Development in MENA · Marketing

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