Examining drivers of NFT purchase intention
The impact of perceived scarcity and risk
Bibliographic Data
| ID | 21283545 |
|---|---|
| Authors | Cheng-Wen Chang (National Kaohsiung University of Science and Technology, corresponding author), Chao-Jung Lai (0009-0009-3309-2160, National Pingtung University of Science and Technology), Chuan-Cing Yen (National Kaohsiung University of Science and Technology) |
| Year | 2024 |
| Volume | 248 |
| Pages | 104424 |
| Publication date | 2024-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Acta Psychologica (JOURNAL) |
| Journal identifiers | ISSN: 0001-6918 • E-ISSN: 1873-6297 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.actpsy.2024.104424 |
| PMID | 39088992 |
| OpenAlex | W4401190613 |
| Language | EN |
| Citations received | 2 |
| References cited | 69 |
The emergence of non-fungible tokens (NFTs) has elicited both excitement and apprehension among consumers, who find themselves influenced by the perceived scarcity and the perceived risks surrounding these novel digital assets. This study investigates the factors influencing consumer adoption of NFTs by integrating the concepts of perceived scarcity and perceived risks within the theoretical framework of the Theory of Planned Behavior (TPB). Employing structural equation modeling, the research evaluates the impact of perceived scarcity, perceived ease of use, attitudes, subjective norms, perceived behavioral control, and perceived risk on NFT purchase intentions. The findings reveal that perceived scarcity and perceived ease of use significantly positively affect consumers' intentions to purchase NFTs. Conversely, perceived risk exerts a negative effect on purchase intentions. Additionally, the study demonstrates that attitudes, subjective norms, and perceived behavioral control positively affect NFT purchase intentions. This study provides a behavioral roadmap for navigating the complex love-hate relationship consumers have with NFTs, shedding light on the factors that motivate individuals to embrace or avoid these digital collectibles
Affect (linguistics) · Apprehension · Cognitive psychology · Control (management) · Economics · Microeconomics · Perceived control · Perception · Risk perception · Scarcity · Structural equation modeling · Theory of planned behavior · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour
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| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |