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Negative word-of-mouth and applicant attraction

The role of employer brand equity

Bibliographic Data

ID21285273
AuthorsSara Stockman (0000-0002-2089-5185, Ghent University Hospital, corresponding author), Greet Van Hoye (0000-0002-4970-7133, Ghent University Hospital), Serge P Da Motta Veiga (0000-0002-5550-6346, Ecole des Hautes Etudes Commerciales du Nord)
Year2020
Volume118
Pages103368
Publication date2020-04-01
Open AccessYes
TypeARTICLE
VenueJournal of Vocational Behavior (JOURNAL)
Journal identifiersISSN: 0001-8791 • E-ISSN: 1095-9084
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.jvb.2019.103368
OpenAlexW2994631397
LanguageEN
Citations received6
References cited63

Advertising · Attraction · Brand equity · Business · Employer Branding · Reputation · Seekers · Word of mouth · Corporate Identity and Reputation · Digital Marketing and Social Media · Employer Branding and e-HRM · Marketing · Psychology · Social Psychology

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  • Signaling Theory

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  • Consumers’ Responses to Negative Word‐of‐Mouth Communication

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  • Employer Image and Employer Branding

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Citations per year1.2
Citation span2021 - 2026 (6)
Highly citedNo

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