The importance of trust for electronic commerce satisfaction
An entrepreneurial perspective
Bibliographic Data
| ID | 21294937 |
|---|---|
| Authors | Farid Shirazi (0000-0001-5641-7268, Toronto Metropolitan University), Nawal Abdalla Adam (0000-0002-9039-7755), Nawal Adali (0000-0002-4798-6220, Princess Nourah bint Abdulrahman University), Mohana Shanmugam (0000-0002-4444-9980, Universiti Tenaga Nasional), Carsten D Schultz (0000-0002-3103-3177, FernUniversität in Hagen) |
| Year | 2020 |
| Volume | 123 |
| Issue | 2 |
| Pages | 789-802 |
| Publication date | 2020-10-14 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-07-2020-0626 |
| OpenAlex | W3092602087 |
| Language | EN |
| Citations received | 6 |
| References cited | 82 |
Purpose Social commerce has seen a prosperous growth following the rise of social media, in particular, social networking sites have established novel ways to communicate and transact between firms and people. The rise of new technologies has also directed to changes in how entrepreneurs convey their business. Despite intensive social commerce research, the challenges of social commerce for entrepreneurs have attracted less attention and especially neglected the role of trust and satisfaction in electronic commerce. Design/methodology/approach This research use a survey to collect data. The authors use structural equation modeling-partial least square (SEM-PLS) to analysis the data. This quantitative research provides new insights in the food industry. Findings This research thus provides insights into social commerce by analyzing the role of trust in the relationship between customers' social media activities and customers' satisfaction. The present study finds a mediating effect of trust in developing satisfaction. Social media activities facilitate a positive level of trust that in turn creates a satisfying environment for customers in social commerce. The research provides theoretical and practical implications at the end of the study. Originality/value The findings provide good knowledge for the food industry to stay connected with customers and develop their satisfaction
Business · Knowledge management · Originality · Perspective (graphical) · Qualitative research · Social commerce · Social media · Sociology · Structural equation modeling · Survey data collection · Value (mathematics) · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing · Technology Adoption and User Behaviour
Social commerce adoption
E-Commerce and Consumer Protection in India
The role of social media content on value co-creation in the food sector
Consumer decision journey for online group buying
Does social media usage contribute to cross-border social commerce? An empirical evidence from SEM and fsQCA analysis
E-commerce in high uncertainty avoidance cultures
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Consumers' decisions in social commerce context
Being Immersed in Social Networking Environment
An empirical analysis of the antecedents of electronic commerce service continuance
Social presence, trust, and social commerce purchase intention
Evidence of the Effect of Trust Building Technology in Electronic Markets
The Antecedents and Consequences of Customer Satisfaction for Firms
An Investigation into the Determinants of Customer Satisfaction
Understanding and Predicting Electronic Commerce Adoption
An Examination of the Nature of Trust in Buyer-Seller Relationships
An Investigation into the Determinants of Customer Satisfaction
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
A National Customer Satisfaction Barometer
Building consumer trust online
The Commitment-Trust Theory of Relationship Marketing
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Food choice in the e-commerce era
Consumer trust in an Internet store
The role of social support on relationship quality and social commerce
Explaining the power-law degree distribution in a social commerce network
Determinants of 21st-Century Skills and 21st-Century Digital Skills for Workers
The acceptance of blogs
A Comprehensive Study on Social Commerce in Social Networking Sites
Influences on Exchange Processes
| Unique citing works | 6 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2022 - 2023 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 6 |