Exploring the role of transaction costs in the intensity of organic food consumption in Brazil
Bibliographic Data
| ID | 21295056 |
|---|---|
| Authors | Andrei Domingues Cechin (0000-0002-0490-9241, Universidade de Brasília), Andrei Cechin (0000-0002-6816-1797), Jean Pierre Passos Medaets (0000-0003-2667-7784, Universidade de Brasília), Armando Fornazier (0000-0002-6707-9601, Universidade de Brasília), Ana Carolina Pereira Zoghbi (0000-0001-9339-2768, Universidade de Brasília) |
| Year | 2021 |
| Volume | 123 |
| Issue | 11 |
| Pages | 3760-3775 |
| Publication date | 2021-10-22 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-07-2020-0579 |
| OpenAlex | W3157543960 |
| Language | EN |
| Citations received | 4 |
| References cited | 31 |
Purpose Organic food has additional quality attributes compared to those found in conventional food, such as environmental responsibility and health benefits. Information about these attributes is scarce and complex, the assortment of organic foods is deficient and there are fewer places that sell this kind of food. These factors increase the uncertainty and the transaction costs (TCs) for potential organic fresh fruit and vegetable (FFV) consumers. This paper aims to show the influence of these costs on the intensity of organic FFV consumption, particularly among high-income consumers. Design/methodology/approach The empirical strategy was based on a survey, and data were collected by administering a structured online questionnaire among residents of the Brazilian Federal District. Organic food consumption was decomposed into three different intensity categories. Data analysis was based on two logistic models, a multinomial regression and an ordered regression, where perceived economic value and different dimensions of TCs were the main independent variables, and the intensity of organic food consumption was the dependent variable. Findings The results show that organic food consumers are not a homogeneous group, and that perceived economic value and the TCs associated with searching for marketplaces, inadequate product assortment and distrust in health benefits and in organic authenticity are important inhibitors of organic FFV consumption and help explain the intensity of consumption. Originality/value This study innovates, as it takes a post-purchase approach, examines different groups based on the intensity of their consumption of organic FFV and focuses on perceived economic value and TCs as important explanations of the intensity of organic FFV consumption
Agriculture · Business · Consumption (sociology) · Distrust · Economics · Food products · Geography · Microeconomics · Multinomial logistic regression · Ordered logit · Organic product · Statistics · Transaction cost · Value (mathematics) · Environmental Sustainability in Business · Food Science · Food Waste Reduction and Sustainability · Marketing · Mathematics · Organic Food and Agriculture · Psychology
The concept of perceived value
The Importance of Consumer Trust for the Emergence of a Market for Green Products
Product labelling in the market for organic food
Ten Common Misunderstandings, Misconceptions, Persistent Myths and Urban Legends about Likert Scales and Likert Response Formats and their Antidotes
Specification Tests for the Multinomial Logit Model
Consumer Perceptions of Price, Quality, and Value
Perceived value, trust and purchase intention of organic food
The state and consumer confidence in eco-labeling
Transition to sustainability in agrifood systems
The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints
A meta-analytic study of the factors driving the purchase of organic food
Understanding and interpreting generalized ordered logit models
Exploring the gap between attitudes and behaviour
| Citations per year | 1.33 |
|---|---|
| Citation span | 2023 - 2024 (2) |
| Highly cited | No |