Consumer awareness and willingness to purchase probiotic food and beverage products
A study of Sonipat district, Haryana
Bibliographic Data
| ID | 21295074 |
|---|---|
| Authors | Sapna Arora (0000-0002-6840-9051, National Institute of Food Technology Entrepreneurship and Management), Krishna Prabha (0000-0003-3123-7441, Vignan's Foundation for Science, Technology & Research), Vijay Singh Sharanagat (0000-0003-2810-0102, National Institute of Food Technology Entrepreneurship and Management), Vijendra Mishra (0000-0002-8029-0946, National Institute of Food Technology Entrepreneurship and Management) |
| Year | 2021 |
| Volume | 123 |
| Issue | 8 |
| Pages | 2805-2817 |
| Publication date | 2021-07-13 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-06-2020-0469 |
| OpenAlex | W3095394974 |
| Language | EN |
| Citations received | 2 |
| References cited | 16 |
Purpose In a developing country like India, consumers are shifting from high-energy diet to balanced nutritional diet, which enhances the metabolic, physiological, functional and health benefits of consumers. The growing self-care and health-embracing population made the probiotic sector as lucrative market for functional food manufacturers and suppliers. Therefore, an analysis is required to understand consumers’ knowledge and buying behavior regarding probiotic products for product innovation and development. Design/methodology/approach Awareness, knowledge and consumption patterns of probiotic products were investigated among randomly selected 306 consumers in the Sonipat city of Haryana, which comes in the proximity of national capital, i.e. Delhi, India. A structured questionnaire with exploratory characteristics was developed and face-to-face interviews were conducted as a part of data collection. Findings The inference is that there is immense potential for the probiotic fruit beverage market as a higher proportion of the population was interested in probiotic products delivered with fruits as a base matrix followed by dairy products. Further, government’s initiation and support are required not only for manufacturing such health-beneficial products having therapeutic value but also to spread awareness regarding the necessity of including such products in the meals of the growing children. Originality/value The study shows changing customer attitudes toward probiotic products and sheds light on consumers’ preference on the medium (food matrix) of probiotic delivery, thereby exploring market opportunities in the area of the functional food sector
Business · Consumer Awareness · Environmental health · Government (linguistics) · Population · Probiotic · Product (mathematics) · Biotechnology · Consumer Attitudes and Food Labeling · Food Safety and Hygiene · Marketing · Medicine · Organic Food and Agriculture
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |