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Plant protection practices

How do risk perception, subjective and objective knowledge influence the preference of German consumers

Bibliographic Data

ID21295113
AuthorsMira Lehberger (0000-0001-7756-9519, Hochschule Geisenheim University), Christine Becker (0000-0001-7542-9694, Hochschule Geisenheim University)
Year2021
Volume123
Issue4
Pages1465-1477
Publication date2021-02-22
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-09-2020-0769
OpenAlexW3111996498
LanguageEN
Citations received2
References cited30

Purpose The purpose of this paper is to identify which plant protection practices consumers prefer and why. The authors focused on beneficial insects, genetically modified (GM) plants, synthetic chemical pesticides, biological plant protection, mechanical-physical plant protection as well as biotechnical plant protection. The authors studied the effects of the risk perception and both subjective and objective knowledge on preference. Design/methodology/approach The authors collected cross-sectional data from n = 1,223 people living in Germany. For this, the authors used an online panel and quoted participation after age, gender, income and region. The authors used multiple regression analyses and also explored moderation effects of knowledge on risk perception to explain participants' preferences. Findings The most preferred plant protection practice in the study sample was the application of beneficial insects. The authors found evidence that risk perception, as well as objective and subjective knowledge, can have a pivotal direct effect on preferences. Additionally, subjective as well as objective knowledge typically moderated the effect of risk perception, depending on the plant protection practice in focus. Overall, the authors found that levels of subjective and objective knowledge of plant protection practices were rather low among German participants. Originality/value While studies on consumer preferences for GM or organic food are abundant, preferences regarding other types of common plant protection practices are hardly investigated. To tackle this research gap, the authors focused on six different and common plant protection practices and compare results

Business · Economics · Geography · German · Moderation · Originality · Perception · Preference · Risk perception · Animal and Plant Science Education · Genetically Modified Organisms Research · Insect Utilization and Effects · Marketing · Psychology · Social Psychology

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Unique citing works2
Citations per year0.4
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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