Cheers to local! Exploring consumer ethnocentrism in the context of regional wines
Bibliographic Data
| ID | 21296005 |
|---|---|
| Authors | Oleksandra Hanchukova (0009-0005-7359-9602, Texas Tech University), Natalia Velikova (0000-0002-3366-9937, Texas Tech University), Bonhak Koo (0000-0002-9863-0806, Texas Tech University) |
| Year | 2024 |
| Volume | 126 |
| Issue | 9 |
| Pages | 3584-3603 |
| Publication date | 2024-08-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-03-2024-0217 |
| OpenAlex | W4401317690 |
| Language | EN |
| Citations received | 1 |
| References cited | 60 |
Purpose Extending the Attitudes-Behavior-Context (ABC) theoretical framework by incorporating consumer expertise as an antecedent, the study investigates the intricate relationship between consumer attitudes toward locally produced goods (wine) and purchasing behavior, examined within the context of consumer ethnocentrism. Design/methodology/approach The study employed an online survey of Texas wine consumers ( N = 895). To investigate consumer attitudes towards local wine, the data were first subjected to descriptive analyses, namely means comparison and chi-square tests. Subsequently, path analysis was employed to explore the hypothesized relationships within the proposed model. Findings While consumers with higher wine knowledge are less likely to choose local wines for various consumption occasions, consumers who are highly involved with wine tend to exhibit more favorable perceptions. Taste emerged as the strongest driver of purchase intent. Consumer ethnocentrism plays a critical role, boosting purchase intent for those with positive general attitudes and considering local wines for various occasions. However, this effect disappears when perceptions of the taste of regional wines are unfavorable, highlighting once again the critical role of taste in purchase decisions, even for ethnocentric consumers. Originality/value This study expands the ABC framework by incorporating consumer expertise with a product as a new antecedent, thereby broadening its applicability to consumer behavior research within an ethnocentric context
Business · Consumer ethnocentrism · Context (archaeology) · Economics · Ethnocentrism · Geography · Culinary Culture and Tourism · Marketing · Organic Food and Agriculture · Psychology · Social Psychology · Wine Industry and Tourism
Organic and local food consumer behaviour
Influences on Attitude-Behavior Relationships
Consumer Ethnocentrism
Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales
Consumers’ perceptions and preferences for local food
Does Food Quality Really Matter in Restaurants? Its Impact On Customer Satisfaction and Behavioral Intentions
No Pain, No Gain
The theory of planned behavior
SPSS and SAS procedures for estimating indirect effects in simple mediation models
Why Buy Local
The influence of consumer ethnocentrism on purchase of domestic fruits and vegetables
“This wine is dead!”
Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the Covid-19 Pandemic
Food miles, local eating, and community supported agriculture
Prior knowledge, credibility and information search
Dimensions of Consumer Expertise
Measuring the Involvement Construct
A Consumer-Side Experimental Examination of Signaling Theory
Emotionally Numb
You Get What You Pay For? Self-Construal Influences Price-Quality Judgments
The Desire for Consumption Knowledge
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |