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Showcasing green

How culture influences sustainable behavior in food eco-labeling

Bibliographic Data

ID21296065
AuthorsFrancesco Manta (0000-0001-5632-7975, LUM Jean Monnet University), Francesco Campobasso (0000-0002-5073-7065, University of Bari Aldo Moro), Annunziata Tarulli (0000-0001-9999-6562, LUM Jean Monnet University), Domenico Morrone (0000-0001-9814-3461, LUM Jean Monnet University)
Year2022
Volume124
Issue11
Pages3582-3594
Publication date2022-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-05-2021-0478
OpenAlexW4200046729
LanguageEN
Citations received2
References cited44

Purpose The aim of this study is to verify, through Hofstede's 6-D model, the impact of national culture on the implementation of eco-labeling activities on the supplier side, in order to provide consumers information about the sustainable behavior adopted by firms. Design/methodology/approach The authors tested the impact of culture dimensions through an econometric model, on a sample composed by several countries of the world, in which at least a food certification is in force. Findings Interesting results have been obtained and discussed, proving the existence of a relationship between culture and corporate sustainability showcasing. Cultural heritage has a deep influence on sustainable consumption demand. Firms need to put more effort to showcase their green behavior. Economic indicators have a role in fostering sustainable behavior. Originality/value Food labeling is little explored, despite its growing importance for consumers. This research is a window in green marketing issues, specifically in global branding strategies

Business · Certification · Consumption (sociology) · Economics · Hofstede's cultural dimensions theory · Management · Order (exchange) · Originality · Qualitative research · Sample (material) · Social science · Sociology · Sustainability · Sustainable consumption · Value (mathematics) · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business · Marketing · Organic Food and Agriculture

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Unique citing works2
Citations per year2
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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