Consumer preferences and willingness to pay for eco-labelled eggs
A discrete choice experiment from Chongqing in China
Bibliographic Data
| ID | 21296216 |
|---|---|
| Authors | Chenyu Liu (0009-0004-5314-1322, Shaanxi Normal University), Xuan Liu (0000-0001-5599-2607, Shaanxi Normal University), Liuyang Yao (0000-0003-4526-3333, Northwest A&F University), Jie Liu (0000-0001-7976-502X, Shaanxi Normal University) |
| Year | 2023 |
| Volume | 125 |
| Issue | 5 |
| Pages | 1683-1697 |
| Publication date | 2023-04-11 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-12-2021-1305 |
| OpenAlex | W4292064766 |
| Language | EN |
| Citations received | 4 |
| References cited | 29 |
Purpose The purpose of this paper is to investigate consumer preference of and willingness to pay for eco-labelled eggs using cross-sectional data collected from Chongqing Municipality in China. Design/methodology/approach This study employs both conditional logistic model and mixed logistic model to conduct the empirical analysis. Findings The empirical results show that individual heterogeneous preference and attributes of eco-labelled eggs significantly influence consumer choices. More specifically, higher per capita income, families with pregnant women or children, higher level of trust in and knowledge of eco-labels contribute positively to choosing eco-labelled eggs, and attributes of eco-labelled eggs such as certification labels, free-range husbandry, and nutrition enrichment significantly increase consumer utility. Generally, the price premium that consumers are willing to pay for eggs containing “organic”, “free-range husbandry”, and “nutrition enrichment” labels is 375.0% more, equivalent to 42.8 Yuan/kg. Originality/value This study used first-hand survey data to reveal consumers’ heterogeneous preference of and willingness to pay for eco-labelled eggs based on the random utility theory
Agricultural economics · Agricultural science · Agriculture · Animal husbandry · Biology · Business · China · Discrete choice · Econometrics · Economics · Empirical research · Geography · Logistic regression · Microeconomics · Preference · Statistics · Value (mathematics) · Willingness to pay · Ecology · Economic and Environmental Valuation · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing · Mathematics
Examining consumers’ willingness to pay premium price for organic food
An economic valuation of the Bunso Eco-Park, Ghana
When do organic food price promotions work? The influence of culture, consumer motives and eco-labels
The influence of external and internal information sources on consumers’ willingness to pay for fish fed with insects
Hypothetical bias, choice experiments and willingness to pay
Product labelling in the market for organic food
Design efficiency for non‐market valuation with choice modelling
The power of emotional value
Examining green consumerism motivational drivers
What determines consumers' use of eco-labels? Taking a close look at label trust
Demand for ecolabeled seafood in the Japanese market
Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder
Consumers’ willingness-to-pay for food safety labels in an emerging market
Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives
Non-dirty dancing? Interactions between eco-labels and consumers
Citizen and consumer
| Citations per year | 2 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |