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Relationships, sustainability and agri-food purchasing behaviour in farmer markets in Italy

Bibliographic Data

ID21296383
AuthorsVera Teresa Foti (0000-0002-6659-752X, University of Catania, corresponding author), Giuseppe Timpanaro (0000-0002-0119-2644, University of Catania)
Year2021
Volume123
Issue13
Pages428-453
Publication date2021-12-17
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-04-2021-0358
OpenAlexW3203785004
LanguageEN
Citations received3
References cited38

Purpose The study aims to demonstrate that farmers' markets can represent a model of environmental, social and governance reference for modern agri-food systems facing the challenge of post COVID-19 pandemic reconstruction, responding to consumer expectations in terms of health, safety and wholesomeness of agri-food products. Design/methodology/approach A sample of consumers was surveyed in farmers' markets and social network analysis (SNA) was adopted as a methodological approach to reconstruct the links between the worlds of production and consumption and to derive the relative importance attributed to various factors that promote relational structures. Findings The work demonstrates the importance of sustainability – as a productive and behavioural model of firms – for the construction of efficient and durable relationship systems in two farmer markets in Sicily. In particular, four fundamental components emerge in the construction of networks represented by consumer sensitivity to sustainability processes, the individual behavioural model of purchasing and consumption, the expectation of political direction and the level and factors of knowledge of the firm. The clustering elements of the relationships were found to be the territory and local products, the environmentalist attitude and the protection of resources, as well as the adoption of a rational waste disposal policy, the fight against food waste, the encouragement of healthier and more sustainable consumption styles, clear and transparent communication and the activation of sustainable supply chain processes in line with the Sustainable Development Goals (SDGs). Originality/value The paper aims to demonstrate how alternative food systems can become a useful model for large enterprises, which are committed to rebuilding their business strategy to overcome the current crisis

Business · Consumption (sociology) · Economics · Environmental economics · Industrial organization · Microeconomics · Originality · Production (economics) · Purchasing · Sample (material) · Supply chain · Sustainability · Sustainable consumption · Value (mathematics) · Work (physics) · Food Waste Reduction and Sustainability · Innovation and Socioeconomic Development · Marketing · Organic Food and Agriculture

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Unique citing works3
Citations per year1,5
Citation span2024 - 2024 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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