An integrative model of the key factors determining consumer behaviour towards street food

Datos Bibliográficos

ID21296428
AutoresMohammad Soliman (0000-0002-9359-763X, Sultan Qaboos University), Naayama Al-Ghafri (0009-0008-6665-9082, College of Applied Sciences, Nizwa), Alicia Orea-Giner (0000-0001-8198-8169, Universidad Rey Juan Carlos), Hafidh Al Riyami (0000-0001-7254-6115, Sultan Qaboos University), Musallam S Hawas Al-Aamri (0009-0006-1508-7091)
Año2024
Volumen126
Número12
Páginas4417-4440
Fecha de publicación2024-11-20
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaBritish Food Journal (JOURNAL)
Identificadores de la revistaISSN: 0007-070X • E-ISSN: 1758-4108
EditorialEmerald (PUBLISHER)
DOI10.1108/bfj-06-2024-0565
OpenAlexW4403683432
IdiomaEN
Citas recibidas2
Referencias citadas115

Purpose This study examines how street food affects urban culture, economics and sustainable tourism. It examines how street food stands, as a cultural and economic phenomenon, influence consumer behaviour and local traditions, particularly in Oman’s evolving street food scene. Design/methodology/approach Adopting a quantitative research design, this study utilises an integrated model combining the Stimulus-Organism-Response (S-O-R) and Attitude-Social-Influence-Efficacy (ASE) models. This approach facilitates a comprehensive analysis of the factors influencing consumer behaviour towards street food consumption. The methodology includes surveys and structured interviews with consumers and vendors to assess perceptions, attitudes and behaviours linked to street food in Oman. Findings The research identifies key sociocultural, economic and marketing factors that significantly influence consumer engagement with street food. It highlights how traditional elements, such as local customs and societal norms, interplay with contemporary marketing strategies to shape consumer preferences and experiences. The findings suggest that street food not only enhances the culinary experience for travellers but also plays a crucial role in the sustainable development of local tourism economies. Originality/value This study contributes to the existing literature by providing a novel empirical exploration of street food consumption in Oman, a relatively underexplored area within tourism research. It offers valuable insights into how street food can be leveraged to bolster local economies and enrich the tourist experience through sustainable practices. By integrating the S-O-R and ASE models, this research provides a unique framework for understanding the dynamic relationship between street food culture and consumer behaviour in a Middle Eastern context

Advertising · Business · Consumer behaviour · Consumption (sociology) · Geography · Originality · Qualitative research · Sociocultural evolution · Sociology · Sustainability · Tourism · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Marketing · Organic Food and Agriculture