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Korean vegetarian values

Ethics, sustainability and quality of life

Bibliographic Data

ID21296472
AuthorsGahyun Kim (0000-0001-5987-3090, Ewha Womans University), Jieun Oh (0000-0002-3934-5829, Ewha Womans University), Mi Sook Cho (0000-0002-5358-9424, Ewha Womans University)
Year2023
Volume125
Issue6
Pages2294-2314
Publication date2023-05-16
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-07-2021-0750
OpenAlexW4310184887
LanguageEN
Citations received3
References cited75

Purpose Vegetarian diets are increasingly common worldwide. Vegetarianism is no longer just related to food, but rather it evokes a deeper meaning, such as environmental sustainability and animal welfare. In Western cultures, many studies have examined how vegetarians' motivations relate to animal welfare, health and environmentalism. However, there is little research in this area in Asia, especially in South Korea, despite a growing number of vegetarians. This study identifies the hierarchical value maps (HVMs) of vegetarians to clarify why people choose to become vegetarians and investigates the negative aspects of these dietary types. Design/methodology/approach The authors conducted in-depth, one-to-one laddering interviews with 33 vegetarians in South Korea based on the means-end chain theory. The laddering technique is a qualitative approach to determining connections between attributes, consequences and values. Findings Vegetarians tend to value an ethical lifestyle, sustainable future, ecological circulation, responsibility for nature, respect for life, respect for the weak and quality of life. HVM differs slightly among groups by the type of vegetarianism (vegan vs non-vegan vegetarians) and sex (females vs males). The most dominant cognitive structures toward vegetarian diets were “meat-free,” “no factory farming,” and “plant-based” (attributes); “health,” “environment-friendly” and “animal-friendly” (consequences); and “quality of life,” “ethical life,” and “sustainable future” (values). Originality/value This study offers insights into the motivations of Korean vegetarians, and they are not culturally different from those of Westerners as they relate to animals, the environment and health

Animal welfare · Biology · Business · Environmental ethics · Laddering · Originality · Qualitative research · Quality of life (healthcare) · Social science · Sociology · Sustainability · Value (mathematics) · Agriculture Sustainability and Environmental Impact · Cognitive and psychological constructs research · Ecology · Marketing · Organic Food and Agriculture · Psychology

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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