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A bibliometric analysis on packaging research

Towards sustainable and healthy packages

Bibliographic Data

ID21296480
AuthorsNatalia Vila-López (0000-0001-9438-3337, Universitat de València), Inés Küster Boluda (0000-0002-8688-9175, Universitat de València)
Year2020
Volume123
Issue2
Pages684-701
Publication date2020-09-17
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-03-2020-0245
OpenAlexW3088675088
LanguageEN
Citations received16
References cited26

Purpose The basis of this paper is to carry on a bibliometric analysis to investigate how “marketing” decisions have affected “packaging” success in different disciplines. This analysis covers from the first paper published on this topic (in 1956) to the last papers published in 2019. Design/methodology/approach A total of 1,170 scientific papers (including 14,177 citations within those papers) were retrieved from the Web of Science (WOS) and Scopus, dated from 1956 to 2019. Scimat software was used to analyse the data. Findings The results of this paper show that two main sectors constitute the focus of packaging studies from a marketing approach: food and tobacco. Recently, the main topics of research have evolved towards sustainable and health packaging, concerning different agents involved in packaging decisions: retailers, marketers, consumers and producers. So, both lines of research represent promising lines of research. Originality/value Three different investigating profiles (i.e. engineers, marketers-psychologists and doctors-scientists) have examined how packaging should be prepared to succeed. However, a holistic bibliometric analysis about “packaging” and “marketing” is missing from those three branches of knowledge. This study is important to guide future lines of research to fill the identified gaps

Bibliometrics · Business · Knowledge management · Marketing research · MEDLINE · Originality · Political science · Qualitative research · Scopus · Social science · Sociology · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Marketing · Sustainable Supply Chain Management

  • Gender differences among teenagers

    Open Access•Inés Küster Boluda, Natalia Vila-López•British Food Journal•2023

  • Understanding the role of simple packaging in affecting consumers’ intentions to purchase green cosmetic products

    Kian Yeik Koay, Nguyen Ngoc Dieu Hoang•Social Responsibility Journal•2026

  • Sustainable packaging in the FMCG industry

    Open Access•Priyanshi Jain, Manoj Hudnurkar•Cleaner and Responsible Consumption•2022

  • The multidimensional impact of packaging design on purchase intention

    Open Access•Chang Liu, Mat Redhuan Samsuddin et al.•Humanities and Social Sciences…•2025

  • Electroencephalography in consumer behaviour and marketing

    Open Access•Aroa Costa-Feito, Ana María González Fernández et al.•Humanities and Social Sciences…•2023

  • Green Packaging as a Precursor to Sustainable Environment

    Open Access•Hesil Jerda George, Sahayaselvi Susainathan et al.•The Journal of Environment &…•2023

  • Twenty years of Wikipedia in scholarly publications

    Open Access•Mohamed M Mostafa•Quality & Quantity•2023

  • The taste of prestige

    Giorgia Cannizzaro, Natalia Vila-López et al.•British Food Journal•2026

  • Investigating sustainable consumption behaviors

    Open Access•Donata Tania Vergura, Cristina Zerbini et al.•British Food Journal•2023

  • Impacts of consumers’ perceived risks in eco-design packaging on food wastage behaviors

    Open Access•Tian Zeng•British Food Journal•2022

  • The satiating power of sustainability

    Open Access•Carmela Donato, Ada Maria Barone et al.•British Food Journal•2021

  • Exploring the food value chain using open innovation

    Open Access•Avni Misra, Anne-Laure Mention et al.•British Food Journal•2022

  • Properties of films and coatings added of tocopherol for food packaging

    Open Access•Danusa Silva da Costa, Lucely Nogueira dos Santos et al.•British Food Journal•2024

  • The surveillance and prediction of food contamination using intelligent systems

    Open Access•Kgomotso Lebelo, Muthoni Masinde et al.•British Food Journal•2022

  • Consumer ethics

    Open Access•Inés Küster Boluda, Natalia Vila-López•Business Ethics, the Environment…•2023

  • Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

    Open Access•Haiying Wang, Muhamad Abdul Aziz Ab Gani et al.•SAGE Open•2023

  • Can “Low-Fat” Nutrition Labels Lead to Obesity?

    Open Access•Brian Wansink, Pierre Chandon•Journal of Marketing Research•2006

  • Does food marketing need to make us fat? A review and solutions

    Pierre Chandon, Brian Wansink•Nutrition Reviews•2012

  • Brand Experience

    Open Access•J Joško Brakus, Bernd H Schmitt et al.•Journal of Marketing•2009

  • SciMAT

    Open Access•Manuel J Cobo, A G López‐Herrera et al.•Journal of the Association for…•2012

  • Effects of Fast Food Branding on Young Children's Taste Preferences

    Thomas N Robinson, Dina L G Borzekowski et al.•Archives of Pediatrics and…•2007

  • Perceptions of branded and plain cigarette packaging among Mexican youth

    Open Access•Seema Mutti, David Hammond et al.•Health Promotion International•2016

  • The cigarette pack as image

    Michael Wakefield, Christopher P Morley et al.•Tobacco Control•2002

  • Food miles to assess sustainability

    Open Access•Steven Van Passel•Sustainable Development•2010

Unique citing works16
Citations per year3,2
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 15
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