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Urban youth perceptions of sports and energy drinks

Insights for health promotion messaging

Bibliographic Data

ID21323488
AuthorsErin K Maloney (0000-0002-7905-1905, University of Delaware, corresponding author), Amy Bleakley (0000-0002-4539-4424, University of Delaware), Robin Stevens (0000-0002-0481-9983, Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA), Morgan E Ellithorpe (0000-0002-0317-9267, University of Delaware), Morgan Ellithorpe (University of Delaware), Amy Jordan (0000-0002-9403-7706, Rutgers, the State University of New Jersey)
Year2023
Volume82
Issue3
Pages324-335
Publication date2023-04-01
Open AccessYes
TypeARTICLE
VenueHealth Education Journal (JOURNAL)
Journal identifiersISSN: 0017-8969 • E-ISSN: 1748-8176
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/00178969231157699
PMID37223247
OpenAlexW4322744914
LanguageEN
Citations received1
References cited37

Objective: This study aimed to examine urban adolescents' beliefs about sports and energy drinks to identify factors for health messaging to discourage youth consumption. Design: Focus group study involving thirty-four adolescents in urban areas (12 female, 12 male, and 10 unreported sex; 19 Hispanic, 11 Non-Hispanic Black, 2 Asian, and 1 unknown race or ethnicity). Setting: Four focus groups were conducted with adolescents in urban areas. Method: Each on-time moderated group discussion was structured to generate an inventory of attitudinal, normative and efficacy beliefs associated with sports and energy drink consumption and reduction. Thematic analysis was used to analyse the data. Results: Attitudinal and normative beliefs were more positive towards sports drink consumption and energy drink reduction. Misperceptions about the need for sports drinks to avoid dehydration during physical activity were evident. Product accessibility and advertising pervasiveness were facilitators influencing consumption and barriers to reduction for both products. Conclusion: Results highlight important differences in perceptions about sports and energy drinks that indicate the need for different approaches and messages for interventions designed to curb consumption of these products. Recommendations for message design are provided

Advertising · Business · Consumption (sociology) · Environmental health · Ethnic group · Focus group · Health promotion · Normative · Normative social influence · Political science · Promotion (chess) · Psychological intervention · Public health · Qualitative research · Sociology · Thematic analysis · Applied Psychology · Behavioral Health and Interventions · Coffee research and impacts · Marketing · Medicine · Nursing · Obesity, Physical Activity, Diet · Psychology · Social Psychology

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Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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