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Resumo

Since the turn of the millennium, emphasis on bodily perfection has become increasingly central to the media industries of South Korea (henceforth Korea), and a focus on ideal bodies has permeated popular discourse more generally. Although views on physical appearance built on longstanding notions of its importance in announcing status continue to be informed by a patriarchal order, a palpably intensifying commodification of the body in Korea's media-saturated, consumer capitalist culture is giving rise to newer concepts of corporeal self-discipline and reconfiguring not only of how 'beauty', 'masculinity' and 'femininity' are represented, but how the modern national self is understood.

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