The Re-Branding of Abe Nationalism
Global Perspectives on Japan
Bibliographic Data
| ID | 2133777 |
|---|---|
| Authors | T Morris-Suzuki (0000-0002-6145-5952, corresponding author) |
| Year | 2013 |
| Volume | 11 |
| Issue | 28 |
| Publication date | 2013-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Japan focus (JOURNAL) |
| Journal identifiers | ISSN: 1557-4660 • E-ISSN: 1557-4660 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1557466013034360 |
| OpenAlex | W2212091160 |
| Language | EN |
| Citations received | 3 |
In 2010, the Australian Broadcasting Company (ABC) launched a highly successful TV show called The Gruen Transfer. The title refers to the disorienting psychological effects produced on consumers by the architecture of shopping malls, whose dazzle and noise are deliberately designed to mesmerize: on entering, "our eyes glaze over, our jaws slacken... we forget what we came for and become impulse buyers". The ABC's Gruen Transfer explored the weird, wonderful and disorienting effects produced by the advertising industry. Its most popular element was a segment called "The Pitch", in which representatives of two advertising agencies competed to sell the unsellable to the show's audience - creating gloriously sleek videos to market bottled air, promote the virtues of banning religion, or advocate generous pay raises for politicians
Nation branding · Nationalism · Political science · Politics · Public relations · Japanese History and Culture · Law
| Citations per year | 0.23 |
|---|---|
| Citation span | 2013 - 2018 (6) |
| Highly cited | No |