Bringing the Circus to Town

The Summer Olympic Games is the most watched sports mega-event in the world. It is also the costliest, the most politically precarious, and the most strangely constructed sports mega-event on the planet. At the 2020 Games in Tokyo, athletes and spectators alike will be focused on the elite bodies in motion, in agonistic contests and aesthetic displays of excellence and effort. Behind the scenes, however, is a less apparent but deeply powerful institutional and ideological apparatus-the Olympic Movement-that sets the stage, establishes the rules, and reaps many of the benefits of this quadrennial spectacle. My essay offers an anatomy of the Olympic Movement (OM) through the five ways in which it has come to dominate global sport: through the International Olympic Committee as the apex of a transnational governance structure; through the OM management of the Olympic brand as the most lucrative in global sports; through Olympism as the OM's philosophy of universal sports humanism; through OM's power to define and defend multiple subjectivities-Olympic sports, Olympic genders, Olympic citizens, and Olympic bodies; and through the ability of the OM to orchestrate the rhythms of global sport through Olympic temporal regimes. It would appear from these powers that the OM is unassailable and unaccountable, yet the essay concludes by arguing that the OM is an example (perhaps a rare example) of how powerful interests can be made vulnerable to what we can call "rhetorical self-entrapment" and the revenge of unintended effects

Aesthetics · Art · Visual arts · Medicine · Sport and Mega-Event Impacts · Anatomy