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User behaviors analysis on OTT platform with an integration of technology acceptance model

Bibliographic Data

ID21377488
AuthorsChyoug-Hwa Chen (0000-0002-8604-7824, National Science and Technology Council), I-Fei Chen (0000-0002-9006-6972, Tamkang University), Ruey-Chyn Tsaur (0000-0002-5467-3695, Tamkang University, corresponding author), Li-Yun Chui (Tamkang University)
Year2023
Volume57
Issue6
Pages5673-5691
Publication date2023-12-01
Open AccessYes
TypeARTICLE
VenueQuality & Quantity (JOURNAL)
Journal identifiersISSN: 0033-5177 • E-ISSN: 1573-7845
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s11135-023-01623-w
OpenAlexW4321351818
LanguageEN
Citations received4
References cited51

Advertising · Business · Consumer behaviour · Human–computer interaction · Internet privacy · Plan (archaeology) · Positive attitude · Quality (philosophy) · Technology Acceptance Model · Usability · User satisfaction · Video Streaming · Computer Science · Digital Marketing and Social Media · Digital Platforms and Economics · Psychology · Social Psychology · Technology Adoption and User Behaviour

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Citations per year1.33
Citation span2023 - 2025 (3)
Highly citedNo

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