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Irregular stimulus distribution increases the negative footprint illusion

Bibliographic Data

ID21392117
AuthorsPatrik Sörqvist (0000-0002-7584-2275, Department of Building Engineering, Energy Systems and Sustainability Science University of Gävle Gävle Sweden, corresponding author), Iveta Volna (School of Psychology and Computer Science University of Central Lancashire Preston UK), Jiaying Zhao (0000-0002-6009-0568, Department of Psychology and Institute for Resources Environment and Sustainability University of British Columbia Vancouver Canada, corresponding author), John E Marsh (0000-0002-9494-1287, School of Psychology and Computer Science University of Central Lancashire Preston UK)
Year2022
Volume63
Issue5
Pages530-535
Publication date2022-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueScandinavian Journal of Psychology (JOURNAL)
Journal identifiersISSN: 0036-5564 • E-ISSN: 1467-9450
PublisherWiley (PUBLISHER • GB)
DOI10.1111/sjop.12829
PMID35607836
OpenAlexW4282916030
LanguageEN
References cited32

As a climate change mitigation strategy, environmentally certified ‘green’ buildings with low carbon footprints are becoming more prevalent in the world. An interesting psychological question is how people perceive the carbon footprint of these buildings given their spatial distributions in a given community. Here we examine whether regular distribution (i.e., buildings organized in a block) or irregular distribution (i.e., buildings randomly distributed) influences people's perception of the carbon footprint of the communities. We first replicated the negative footprint illusion, the tendency to estimate a lower carbon footprint of a combined group of environmentally certified green buildings and ordinary conventional buildings, than the carbon footprint of the conventional buildings alone. Importantly, we found that irregular distribution of the buildings increased the magnitude of the negative footprint illusion. Potential applied implications for urban planning of green buildings are discussed

Carbon Footprint · Cognitive psychology · Distribution (mathematics) · Footprint · Geography · Greenhouse gas · Illusion · Perception · Color perception and design · Ecology · Environmental Education and Sustainability · Environmental Science · Mathematics · Multisensory perception and integration · Psychology

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