How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms
Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models
Bibliographic Data
| ID | 21400547 |
|---|---|
| Authors | Sumit Kumar (0000-0002-4181-9608, SRM University), Gyan Prakash (0000-0002-1028-2764, Dr. B. R. Ambedkar National Institute of Technology Jalandhar, corresponding author), Bhumika Gupta (0000-0002-4717-4548, Institut Mines-Télécom Business School), Giuseppe Cappiello (0000-0002-6748-8392, University of Bologna) |
| Year | 2023 |
| Volume | 187 |
| Pages | 122199 |
| Publication date | 2023-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Technological Forecasting and Social Change (JOURNAL) |
| Journal identifiers | ISSN: 0040-1625 • E-ISSN: 1873-5509 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.techfore.2022.122199 |
| OpenAlex | W4310691032 |
| Language | EN |
| Citations received | 15 |
| References cited | 98 |
Advertising · Business · Elaboration · Elaboration likelihood model · Humanities · Private label · Social commerce · Social media · World Wide Web · Computer Science · Digital Marketing and Social Media · Marketing · Psychology · Sharing Economy and Platforms · Social Psychology · Technology Adoption and User Behaviour
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| Unique citing works | 15 |
|---|---|
| Citations per year | 7,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 15 |