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If at first you don't adopt - Investigating determinants of new product leapfrogging behavior

Bibliographic Data

ID21401143
AuthorsSven Heidenreich (0000-0003-2278-0610, Saarland University), Jan F Killmer (Saarland University), Jan A Millemann (0000-0002-5806-0263, Eindhoven University of Technology, corresponding author)
Year2022
Volume176
Pages121437
Publication date2022-03-01
Open AccessYes
TypeARTICLE
VenueTechnological Forecasting and Social Change (JOURNAL)
Journal identifiersISSN: 0040-1625 • E-ISSN: 1873-5509
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.techfore.2021.121437
OpenAlexW4205865761
LanguageEN
Citations received6
References cited60

In times of rapid technological advancements, consumers often reject new products as they intentionally postpone their adoption until significant technology improvements are available. This phenomenon is commonly called consumer leapfrogging behavior. While previous studies have found vast empirical evidence for the occurrence and detrimental effects of such behavior, only a few studies have focused on investigating the nature and determinants of consumer leapfrogging. Hence, this article systematically explores and empirically validates potential determinants of consumer leapfrogging behavior by applying a multimethod approach. First, we conducted a systematic literature review to summarize the current research. Second, we applied a qualitative study to identify potential reasons for consumer leapfrogging behavior. The results show that known theoretical rationales for innovation rejection behavior tied to active and passive innovation resistance do not comprehensively account for the complex psychological processes of this behavior. Consequently, we introduce a new construct called “leap disposition” to explain consumers’ disposition to reject a new product and instead wait for a superior subsequent product generation. Third, we empirically validate and quantify the relative importance of both established constructs (i.e., active and passive innovation resistance), as well as the newly introduced leap disposition, for leapfrogging behavior within a large-scale study

Business · Construct (python library) · Consumer behaviour · Economics · Industrial organization · Leapfrogging · Product (mathematics) · Scale (ratio) · Computer Science · Environmental Sustainability in Business · Innovation Diffusion and Forecasting · Marketing · Mathematics · Technology Adoption and User Behaviour

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Citations per year1.5
Citation span2022 - 2026 (5)
Highly citedNo

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