How to improve e-mail click-through rates – A national culture approach
Bibliographic Data
| ID | 21402016 |
|---|---|
| Authors | Ángel J Lorente-Páramo, Julián Chaparro-Peláez (0000-0002-0920-4005), Ángel Hernández-García (0000-0002-6549-9549, corresponding author) |
| Year | 2020 |
| Volume | 161 |
| Pages | 120283 |
| Publication date | 2020-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Technological Forecasting and Social Change (JOURNAL) |
| Journal identifiers | ISSN: 0040-1625 • E-ISSN: 1873-5509 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.techfore.2020.120283 |
| OpenAlex | W3083190181 |
| Language | EN |
| Citations received | 1 |
| References cited | 50 |
Advertising · Business · Geography · Plan (archaeology) · Political science · Relevance (law) · Vendor · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing
Business Research Methods
Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences
Hofstede's dimensions of culture in international marketing studies
The role of national culture in international marketing research
Are Scores on H ofstede's Dimensions of National Culture Stable over Time? A Cohort Analysis
Testing for Serial Correlation in Least Squares Regression. Ii
The Hofstede model
Influence of cultural dimensions on promotional e-mail effectiveness
Antecedents of attitudes toward the website
The Elaboration Likelihood Model of Persuasion
How to Measure Digital Marketing
Bayesian Inference for Assessing Effects of Email Marketing Campaigns
Crosscurrents
Culture and Internet Consumption
The determinants of consumer behavior towards email advertisement
Personal involvement as a determinant of argument-based persuasion
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |