Digital inbound marketing
Measuring the economic performance of grocery e-commerce in Europe and the USA
Bibliographic Data
| ID | 21402167 |
|---|---|
| Authors | Anett Erdmann (0000-0001-6194-568X, ESIC Business & Marketing School, corresponding author), José M Ponzoa (0000-0002-8851-2822, ESIC Business & Marketing School) |
| Year | 2021 |
| Volume | 162 |
| Pages | 120373 |
| Publication date | 2021-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Technological Forecasting and Social Change (JOURNAL) |
| Journal identifiers | ISSN: 0040-1625 • E-ISSN: 1873-5509 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.techfore.2020.120373 |
| PMID | 33100412 |
| OpenAlex | W3093965399 |
| Language | EN |
| Citations received | 3 |
| References cited | 58 |
Advertising · Brick and mortar · Business · Digital advertising · Digital marketing · E-commerce · Social media marketing · The Internet · World Wide Web · Computer Science · Consumer Market Behavior and Pricing · Digital Marketing and Social Media · Digital Platforms and Economics · Marketing
| Citations per year | 0.75 |
|---|---|
| Citation span | 2022 - 2024 (3) |
| Highly cited | No |