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Monitoring public electoral sentiment through online comments in the news media

A comparative study of the 2019 and 2022 presidential elections in Kazakhstan

Bibliographic Data

ID21439748
AuthorsYerkebulan Sairambay (0000-0003-2836-4765, Süleyman Demirel University, corresponding author), Assel Kamza (0000-0001-8372-4378, independent scholar), Yessengul Kap (0000-0002-9276-1864, Süleyman Demirel University), Bakhtiyar Nurumov (0000-0003-0263-4376, Süleyman Demirel University)
Year2024
Volume51
Issue1
Pages33-61
Publication date2024-01-02
Open AccessNo
TypeARTICLE
VenueMedia Asia (JOURNAL)
Journal identifiersISSN: 0129-6612 • E-ISSN: 2377-6277
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01296612.2023.2229162
OpenAlexW4382985513
LanguageEN
Citations received3
References cited40

This study examined how comments about Kazakhstan’s 2019 and 2022 presidential elections posted on Tengrinews, one of the most commonly used news websites in Kazakhstan, reflected public sentiment toward the elections after two political flashpoints: Nazarbayev’s resignation and the January 2022 protests (known as Bloody January - Qandy Qantar). In particular, the study seeks an answer to the question, “How has public sentiment changed between 9 April 2019 and 25 June 2019, as well as between 20 September 2022 and 21 November 2022?” In this paper, we applied a content analysis of all user-generated comments (n = 3,147) to identify Kazakhstani people’s mood through the lenses of cues given in comments. The method demonstrates that people were most concerned about presidential nominations and candidates, election costs, protests, and social problems, and showed some hope for change. The results also demonstrate that Kazakhstanis tend to use sarcastic language and indicate the performative nature of the country’s elections. Based on comparative analysis, we confirm that political flashpoints significantly affect citizens’ sentiments, even regarding topics such as protests

Affect (linguistics) · Media studies · Mood · Political science · Politics · Presidential election · Presidential system · Public opinion · Public relations · Social media · Sociology · Law · Media Influence and Politics · Misinformation and Its Impacts · Psychology · Social Media and Politics · Social Psychology

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Citations per year1.5
Citation span2024 - 2026 (3)
Highly citedNo

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