Effectiveness of folk theatre in conveying environmental consciousness

A case study of Yakshagana

Dados Bibliográficos

ID21439773
AutoresPadmanabha Kabbinahithilu Venkataramana (0000-0001-5741-769X, Tumkur University, autor correspondente), Sathish Kumar (0000-0003-2137-7475, Kuvempu University)
Ano2022
Volume49
Fascículo2
Páginas111-129
Data de publicação2022-04-03
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoMedia Asia (JOURNAL)
Identificadores do periódicoISSN: 0129-6612 • E-ISSN: 2377-6277
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01296612.2021.2005961
OpenAlexW3217206934
IdiomaEN
Citações recebidas2
Referências citadas16

Yakshagana is a traditional theatre form of Karnataka, a southern state in India, having a known history of over 500 years. It is a powerful medium of folk communication that makes extensive use of independent creative elements like gestures, facial expression, body movement, costuming, make-up, music, dance and dialogue. Restricted to religious and mythological themes until the previous century, Yakshagana has shown much flexibility towards adapting modern themes in the recent decades, thus proving its potential towards development communication. Yakshagana has been extensively used in communicating themes related to health, environment, literacy, family planning, women empowerment, social harmony, agricultural development and the like. The present paper is an attempt to understand the potentialities of Yakshagana in communicating environmental consciousness with the case study of a plot titled Marisha Kalyana. The methodology comprises a thematic analysis of the text, interview with the author, and an audience survey to examine the impact of a live show. The results have been analyzed with the help of a Multiple Regression Model in a theoretical framework of attitude change, persuasion and reinforcement

Aesthetics · Art · Consciousness · Empowerment · Harmony (color) · Literature · Mythology · Political science · Sociology · Visual arts · Animal and Plant Science Education · Media Influence and Health · Media, Gender, and Advertising · Psychology · Social Psychology