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Rejected or ignored

The effect of social exclusion on Instagram use motivation and behaviour

Bibliographic Data

ID21452065
AuthorsB K Lee (0000-0002-5624-7518, Kwangwoon University), Hwan‐Ho Noh (Kwangwoon University), Hwan-Ho Noh (0000-0002-4102-440X, Kwangwoon University), Eun Yeong Doh (0000-0002-1377-8626, Kwangwoon University), Hye Bin Rim (0000-0002-6298-0417, Kwangwoon University, corresponding author)
Year2022
Volume41
Issue15
Pages3177-3190
Publication date2022-11-18
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueBehaviour and Information Technology (JOURNAL)
Journal identifiersISSN: 0144-929X • E-ISSN: 1362-3001
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/0144929x.2021.1975820
OpenAlexW3206409542
LanguageEN
Citations received5
References cited68

Instagram is one of the most popular social networking services worldwide. This exploratory study was conducted to examine the relationships between social exclusion, Instagram usage motivation (self-promotion, social interaction), and Instagram usage behaviour (frequency of photo uploads, degree of interest in photos uploaded by others). A total of 359 Korean Instagram users responded to an online survey. As a result of correlation analysis and path analysis, it was found that being rejected correlated most with social interaction motivation and being ignored correlated with self-promotion motivation. Findings also indicated that self-promotion motivation was highly correlated with the frequency of photo uploads, leading to Instagram users uploading photos of people, food, and objects more frequently. Social interaction motivation showed a close relationship with a degree of interest in photos uploaded by others, leading users to view and respond to photos of people, food, and objects posted by other users. This study is the first study to suggest social exclusion as an antecedent factor that influences Instagram usage motivation and usage behaviour

Advertising · Antecedent (behavioral psychology) · Business · Exploratory research · Internet privacy · Political science · Promotion (chess) · Social exclusion · Social influence · Social media · Social relation · Sociology · Upload · World Wide Web · Computer Science · Death Anxiety and Social Exclusion · Impact of Technology on Adolescents · Media Influence and Health · Psychology · Social Psychology

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Unique citing works5
Citations per year1,67
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5
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