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A mobile messaging-based conversational agent-led stress mindset intervention for New Zealand small-to-medium-sized enterprise owner-managers

Effectiveness and acceptability study

Bibliographic Data

ID21452472
AuthorsD D Allan (0000-0001-9859-7033, University of Canterbury, corresponding author)
Year2024
Volume43
Issue12
Pages2785-2798
Publication date2024-09-09
Open AccessYes
TypeARTICLE
VenueBehaviour and Information Technology (JOURNAL)
Journal identifiersISSN: 0144-929X • E-ISSN: 1362-3001
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/0144929x.2023.2259500
OpenAlexW4387208652
LanguageEN
References cited105

The rising surge of work-related stress is particularly severe among small-to-medium-sized enterprise (SME) owner-managers, and has been linked to an array of deleterious consequences, such as burnout, venture failure, and suicide. Sadly, the majority of available stress management interventions appear to be ill-suited to owner-managers. Prior work, however, suggests that mobile phone-based messaging conversational agents (CAs) may hold promise for delivering mental health interventions to underserved groups such as the self-employed. Furthermore, recent research with SMEs finds that altering one's stress mindset – beliefs about the extent to which stress might be enhancing or debilitating can change one's responses to stress. Against this backdrop, the present study assessed the effectiveness and acceptability of a first-of-its-kind mobile messaging-based conversational agent-led stress mindset intervention (mCASMI) for Aotearoa New Zealand SME owner-managers. The mCASMI was delivered over 4-days via WhatsApp Messenger. The results confirmed that the mCASMI was successful in altering participants' mindsets about stress, in conjunction with self-reported improvements in productivity and work performance. The owner-managers who received the intervention were engaged, adherent, and reported a high degree of rapport with the CA. Though preliminary, these findings extend the state-of-the-art and suggest progressing with a larger-scale feasibility study

Burnout · Business · Internet privacy · Intervention (counseling) · Mindset · Political science · Productivity · Psychological intervention · Public relations · Scale (ratio) · Stress management · Work (physics) · AI in Service Interactions · Applied Psychology · Clinical Psychology · Computer Science · Digital Mental Health Interventions · Engineering · Impact of Technology on Adolescents · Psychology

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