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Designing value-based roles and behavioural elements for digital humans in human-centred responsible interaction

Focusing on Schwartz's theory of human values

Bibliographic Data

ID21452989
AuthorsEun‐Jeong Kim (0000-0002-9625-8932, Hongik University), Eun-Jeong Kim (0000-0002-3558-6721, Hongik University), Yoori Koo (0000-0002-2795-8695, Hongik University), Yoo-ri Koo (Hongik University, corresponding author)
Year2026
Pages1-37
Publication date2026-02-16
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueBehaviour and Information Technology (JOURNAL)
Journal identifiersISSN: 0144-929X • E-ISSN: 1362-3001
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/0144929x.2026.2630372
OpenAlexW7129303484
LanguageEN
Citations received1
References cited103

This study aimed to define the behavioural roles and derive design implications for digital humans based on Schwartz's theory of human values. A systematic literature review was conducted to identify behavioural elements of digital humans, followed by a thematic analysis to categorise these elements. A secondary literature review and content analysis were then employed to map the corresponding relationships between human values and digital human behavioural elements, resulting in the identification of value-based roles and corresponding design implications. In total, 111 behavioural elements were identified and classified into 20 types. Based on the relationships between human values and digital human behavioural elements, four value-based roles for digital humans were proposed: assistants, tools, companions, and collaborators. These roles provide guidance for the role-specific and context-based design of digital humans, supporting responsible and human-centered interactions aligned with human values

Human values · Perception · Value (mathematics) · Embodied and Extended Cognition · Innovative Human-Technology Interaction · Social Robot Interaction and HRI

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo

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