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Is Doing Good Good Enough? A Motivation, Action, Sacrifice, and Temptation (Mast) View of Moral Praiseworthiness

Bibliographic Data

ID21453884
AuthorsR Michael Furr (0000-0002-4476-1907, Wake Forest University, Winston-Salem, NC, USA, corresponding author), Mike Prentice (0000-0001-7852-075X, Wake Forest University, Winston-Salem, NC, USA), Ashley Hawkins Parham (Wake Forest University, Winston-Salem, NC, USA), Anselma G Hartley (Wake Forest University, Winston-Salem, NC, USA), William Fleeson (0000-0001-8033-6863, Wake Forest University, Winston-Salem, NC, USA)
Year2026
Volume52
Issue1
Pages227-242
Publication date2026-01-01
Open AccessYes
TypeARTICLE
VenuePersonality and Social Psychology Bulletin (JOURNAL)
Journal identifiersISSN: 0146-1672 • E-ISSN: 1552-7433
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/01461672241273243
PMID39275980
OpenAlexW4402540932
LanguageEN
References cited35

We present the Motivation, Action, Sacrifice, and Temptation (MAST) view of moral praiseworthiness and evaluate four components shaping judgments of an actor’s morality: (a) How did the person act? (b) Why did the person act? (c) Did the person sacrifice something when acting? and (d) Was the person tempted to avoid the sacrifice? Across multiple moral domains, we evaluate moral impressions of hypothetical actors who acted ostensibly morally under different motivational, sacrificial, and temptational conditions. Across four studies (total N > 1,200) and 150 morally relevant scenarios, all components shaped moral impressions, with motivational purity having the strongest impact. Exploring motivation more deeply via Self-Determination Theory, we found effects of internalized (vs. externalized) motivations. Broadly speaking, judges prefer actors to act automatically and in an idealized manner rather than with deliberation and effort. This work address questions that have fascinated philosophers, psychologists, and laypeople, advancing understanding of moral impression formation

Action (physics) · Deliberation · Epistemology · Moral disengagement · Moral psychology · Morality · Political science · Sacrifice · Temptation · Ethics in Business and Education · Law · Philosophy · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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