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Personality Traits and Insurance Demand

Datos Bibliográficos

ID21454046
AutoresThomas Schilling (0000-0002-3745-1660, Universität Trier, autor de correspondencia), Wiebke Bleidorn (0000-0003-3795-8143, University of Zurich)
Año2025
Volumen51
Número12
Páginas2494-2510
Fecha de publicación2025-12-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaPersonality and Social Psychology Bulletin (JOURNAL)
Identificadores de la revistaISSN: 0146-1672 • E-ISSN: 1552-7433
EditorialSAGE Publications (PUBLISHER • US)
DOI10.1177/01461672241260457
PMID38910549
OpenAlexW4399978514
IdiomaEN
Referencias citadas58

Personality traits drive people’s financial decisions and hence affect their lives. Yet, we know little about the relationship between personality traits and insurance decisions. Do Risk-Taking, the Big Five and Locus of Control predict a variety of personal insurance decisions? Using a sample of 14,624 German adults with the goal of identifying associations between personality and insurance demand, we found that personality traits predict demand for various insurance types. We also found that associations may be mediated by demographic variables and may depend on the statistical modeling approach (e.g., including nonlinear relationships or examining between- and within-person effects). These findings contribute to our understanding of the role of personality in insurance demand and highlight the need for further exploration of this relationship, as our results demonstrate that personality-insurance-demand-associations depend on the examined insurance type

Actuarial science · Affect (linguistics) · Big Five personality traits · Business · General insurance · Geography · German · Income protection insurance · Insurability · Insurance policy · Locus of control · Personality · Behavioral Health and Interventions · Decision-Making and Behavioral Economics · Personality Traits and Psychology · Psychology · Social Psychology

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