Identity and stakeholdership in responses to the NFL’s allowance of guardian helmets within regular season games
Bibliographic Data
| ID | 21454536 |
|---|---|
| Authors | Gregory A Cranmer (0000-0001-5389-2688, corresponding author), David Cassilo (0000-0003-4613-8673), Robin Haislett |
| Year | 2025 |
| Volume | 73 |
| Issue | 3 |
| Pages | 350-372 |
| Publication date | 2025-05-27 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Communication Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0146-3373 • E-ISSN: 1746-4102 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01463373.2025.2488764 |
| OpenAlex | W4409334990 |
| Language | EN |
| References cited | 38 |
The addressing of sports-related brain injuries has remained a public health epidemic for over a decade, including for professional sports entities like the National Football League (NFL). This study considers public responses to the NFL’s latest efforts to address brain injuries through adopting protective technology known as Guardian Caps, including as a function of social media users’ characteristics. The consideration of 2,466 X posts revealed a large segment of comments opposed to the health policy but demonstrated multivocality in discourse. Subsequently, users’ gender, stakeholdership groups, and NFL fandom were considered, with male users and public stakeholders (i.e. those unaffiliated with the media or the NFL) being more oppositional to the policy. In contrast, journalists or media avoid criticizing the policy in favor of informational exchanges. Such findings confirm theoretical assertions that publics can construct understandings and frameworks around relevant events that contradict those in the media and highlight the continued influence of gendered expectations that normalize risk within sport
Allowance (engineering) · Economics · Guardian · Identity (music) · Operations management · Physics · Political science · American Sports and Literature · Gun Ownership and Violence Research · Law · Psychology · Psychology of Social Influence · Social Psychology
Content analysis
Content Analysis
Multiple Regression Approach to Analyzing Contingency Tables
“They Just See Guys as Bodies”
CTE, Media, and the NFL
“That’s it. i’m done with this team!”
Social media trolls as faux third-party agents of image repair
Efficacy of Guardian Cap Soft-Shell Padding on Head Impact Kinematics in American Football
I Don’t Think It’s Worth the Risk”
Everyone Hates the NCAA
Why Can’t We Play on Grass?”
May No Act of Ours Bring Shame”
Positive Deviance among Athletes
Factors That Reduce Parental Concern for Concussion Risks in Youth Tackle Football
Examining Media Contestation of Masculinity and Head Trauma in the National Football League
A Fumbled Opportunity? A Case Study of Twitter's Role in Concussion Awareness Opportunities During the Super Bowl
| Highly cited | No |
|---|