Ted Lasso tackles mental health
Entertainment, celebrity advocacy, and variation in source evaluations
Bibliographic Data
| ID | 21454537 |
|---|---|
| Authors | Amy B Becker (0000-0002-8781-8942, corresponding author) |
| Year | 2025 |
| Volume | 73 |
| Issue | 1 |
| Pages | 51-70 |
| Publication date | 2025-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Communication Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0146-3373 • E-ISSN: 1746-4102 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01463373.2024.2432379 |
| OpenAlex | W4404642381 |
| Language | EN |
| References cited | 38 |
What type of media content resonates most for viewers when it comes to the stigma surrounding mental health treatment: (1) fictional narrative or (2) celebrity issue advocacy? Analyzing experimental data from a June 2023 study (N = 322), the research examines the differential impact of exposure to entertainment content from Ted Lasso vs. celebrity issue advocacy efforts by cast members at the White House in March 2023 on perceptions of source liking and source credibility. The results suggest that Ted Lasso viewers have higher levels of source liking for entertainment content while those who have had social contact with someone seeking mental health treatment are more receptive to celebrity issue advocacy efforts. The implications of the findings and their impact on strategic messaging surrounding the issue of mental health treatment and the reduction of stigma are discussed
Entertainment · Lasso (programming language) · Mental health · Political science · Psychiatry · Sociology · Variation (astronomy) · World Wide Web · Applied Psychology · Computer Science · Law · Media Influence and Health · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Social Psychology
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| Highly cited | No |
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