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Feeling lonely? Preferences for support programmes to reduce loneliness among older adults in Australia

A discrete choice experiment

Bibliographic Data

ID21467698
AuthorsMesfin G Genie (0000-0002-1744-4666, University of Newcastle Australia, corresponding author), Allison Boyes (0000-0003-1721-0533, Hunter Medical Research Institute), Francesco Paolucci (0000-0001-6173-5324, University of Newcastle Australia)
Year2026
Volume167
Pages105587
Publication date2026-05-01
Open AccessYes
TypeARTICLE
VenueHealth Policy (JOURNAL)
Journal identifiersISSN: 0168-8510 • E-ISSN: 1872-6054
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.healthpol.2026.105587
PMID41764840
OpenAlexW7131114654
LanguageEN
References cited52

BACKGROUND: Loneliness in older adults contributes significantly to poor health outcomes and increased healthcare costs. Despite the growing prevalence of loneliness, many available interventions remain underutilised. OBJECTIVES: To quantify older Australians' preferences for loneliness support programme features, their willingness to pay (WTP) for these features, and examine heterogeneity in preferences based on loneliness severity, socioeconomic, and mobility-related differences. METHODS: A discrete choice experiment was conducted among 250 adults aged 65 years and older. Participants completed eight choice tasks comparing hypothetical programmes characterised by six attributes. Preferences were analysed using an error-component logit model, and WTP was calculated. RESULTS: Respondents significantly preferred community engagement (WTP = AUD 14.47, p < 0.01) compared to peer support, whereas virtual reality was least preferred (WTP = -AUD 9.58, p = 0.009). Fully virtual programmes were significantly less preferred than in-person options (WTP = -AUD 11.69, p = 0.019), with hybrid methods slightly preferred over fully virtual (WTP = -AUD 7.95, p < 0.01). Weekly interactions were strongly preferred over daily (WTP = AUD 16.93, p < 0.01) and monthly sessions (WTP = AUD 9.21, p = 0.005). Longer sessions (2 hours: WTP = AUD 5.08, p = 0.059; 4 hours: WTP = AUD 5.85, p = 0.037) were preferred over 30-minute sessions, while programmes requiring significant travel (50+ km) or higher costs significantly decreased programme desirability. CONCLUSIONS: Findings suggest interventions to reduce loneliness among older adults should prioritise affordable, regular, locally accessible, and community-oriented programmes, tailored specifically according to socioeconomic and mobility-related differences

Feeling · Loneliness · Psychological intervention · Socioeconomic status · Economic and Environmental Valuation · Healthcare innovation and challenges · Intergenerational Family Dynamics and Caregiving

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