Facebook in Local Governance
A Missed Opportunity for Two-Way Communication, Service Customization, and Democratic Enhancement
Bibliographic Data
| ID | 21475402 |
|---|---|
| Authors | Hila Schwartz (Tel Hai Academic College), Yarden Kozer (Tel Hai Academic College), Zohar Barnett-Itzhaki (0000-0001-9891-9397, Ruppin Academic Center), Gal Hagit Carasso Romano (0009-0004-7282-1606, Tel Hai Academic College, corresponding author) |
| Year | 2025 |
| Volume | 48 |
| Issue | 10 |
| Pages | 631-641 |
| Publication date | 2025-07-27 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Public Administration (JOURNAL) |
| Journal identifiers | ISSN: 0190-0692 • E-ISSN: 1532-4265 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01900692.2024.2395886 |
| OpenAlex | W4402575231 |
| Language | EN |
| Citations received | 1 |
| References cited | 44 |
This study assesses how local authorities utilize their Facebook-pages to promote civic involvement, enhance democracy, and tailor services to residents’ needs. Methodology includes questionnaires for Facebook-page admins and 431 residents in Israel, analysis of 1,600 posts from 32 municipal Facebook pages, and a “hidden-customer” experiment assessing responsiveness. Results indicate that while 81% of residents follow their municipal pages, only 26% engage actively, and merely 31.8% of inquiries are answered. A significant negative correlation between posting frequency and engagement was also observed. These findings collectively suggest an underutilization of Facebook’s potential for enhancing two-way communication and democracy
Business · Corporate governance · Democracy · Personalization · Political science · Politics · Public relations · E-Government and Public Services · Privacy, Security, and Data Protection · Public Administration · Social Media and Politics · Finance · Marketing
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |