The Influence of Facial Dominance on Perceptions of Risk-Taking Preferences

Bibliographic Data

ID21477333
AuthorsShlomo Hareli (0000-0002-3101-868X, University of Haifa, corresponding author), Erez Vider (University of Haifa), Yaniv Hanoch (0000-0001-9453-4588, University of Southampton)
Year2021
Volume43
Issue5
Pages283-306
Publication date2021-09-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueBasic and Applied Social Psychology (JOURNAL)
Journal identifiersISSN: 0197-3533 • E-ISSN: 1532-4834
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01973533.2021.1929988
OpenAlexW3167190459
LanguageEN
Citations received1
References cited52

Higher perceived dominance leads to greater perceived risk-taking willingness. This, both for people differing in facial dominance (Study 1) and people whose dominance was digitally manipulated (Study 2). Yet, the effect of facial dominance varied to some degree across domains. Gender differences also emerged and these fitted stereotypes. Women were judged as less likely to take financial or recreational risks but more likely (Study 1) or as likely as men (Study 2) to take social risks. The assumption that perceived optimism and/or perceived competence mediate the effect of facial dominance on perceived risk-preferences was not supported. Overall, this research exemplifies the importance of considering the way cues such as dominance may have a differential effect in specific contexts. Our findings also challange the idea that assessment of risk-taking tendencies based on facial dominance serves the goal of determining male quality

Perception · Social perception · Consumer Behavior in Brand Consumption and Identification · Evolutionary Psychology and Human Behavior · Psychology · Social and Intergroup Psychology · Social Psychology

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