Infotainment During Pandemic
An Analysis of Gidan Badamasi Television Drama of Arewa 24
Bibliographic Data
| ID | 21486894 |
|---|---|
| Authors | Muhammad Ibrahim Danja, Nura Ibrahim |
| Year | 2021 |
| Volume | 36 |
| Pages | 99-107 |
| Publication date | 2021-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Hemispheres Studies on Cultures and Societies (JOURNAL) |
| Journal identifiers | ISSN: 0239-8818 • E-ISSN: 2449-8645 |
| Publisher | Department of AAV and Hemispheres, Institute of Mediterranean and Oriental Cultures, PAS (PUBLISHER) |
| DOI | 10.60018/hemi.jlsq8096 |
| OpenAlex | W4387719940 |
| Language | EN |
| References cited | 4 |
Media is central in the matrix of communication exchange between people and authorities, especially in the time of unplanned and unexpected crises like the COVID-19 pandemic. This paper investigates the use of infotainment to educate the public about COVID-19 by a leading Hausa language television station Arewa 24 through one of its prominent weekly drama series Gidan Badamasi (“House of Badamasi”). Specifically, this paper analyses how the producer of Gidan Badamasi presented the non-pharmaceutical COVID-19 preventive protocols as outlined by the Nigeria Centre for Disease Control (NCDC) in two specially produced episodes on COVID-19 and aired intermittently on the Arewa 24 Television Station. In its conclusion, the paper acknowledges the display of creativity in presenting the protocols to families and businesses
Advertising · Art · Business · Creativity · Disease · Drama · Media studies · Pandemic · Political science · Sociology · Visual arts · Humor Studies and Applications · Law · Medicine · Misinformation and Its Impacts
| Highly cited | No |
|---|