Advertising for the Good and the Better
Bibliographic Data
| ID | 21498253 |
|---|---|
| Authors | Hudders Liselot (Ghent University, corresponding author), Dens Nathalie (University of Antwerp) |
| Year | 2026 |
| Volume | 45 |
| Issue | 4 |
| Pages | 825-827 |
| Publication date | 2026-05-19 |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02650487.2026.2646827 |
| OpenAlex | W7154993223 |
| Language | EN |
| References cited | 3 |
This special section features a collection of four articles originally presented at the International Conference on Research in Advertising (ICORIA) in 2024 in Thessaloniki, Greece. ICORIA is the a
Advertising research · Data collection · False advertising · Form of the Good · Search advertising · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Marketing and Advertising Strategies
| Highly cited | No |
|---|