Unlocking potential
The role of AI literacy and creativity in medical librarians’ task performance in Pakistan
Bibliographic Data
| ID | 21500854 |
|---|---|
| Authors | Ghulam Murtaza Rafique (0000-0002-4985-8273, University of Sargodha, corresponding author), Shahzeb Mughari (University of Sargodha), Hina Asif Khan (University of the Punjab) |
| Year | 2025 |
| Volume | 41 |
| Issue | 3 |
| Pages | 559-575 |
| Publication date | 2025-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Information Development (JOURNAL) |
| Journal identifiers | ISSN: 0266-6669 • E-ISSN: 1741-6469 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/02666669251325444 |
| OpenAlex | W4408391105 |
| Language | EN |
| References cited | 72 |
This research examines the impact of perceived AI literacy on task performance, with a focus on creativity as a mediating factor. A quantitative survey was administered to 120 head library professionals in medical institutions recognized by the PMDC (Pakistan Medical and Dental Council) and HEC (Higher Education Commission) in Pakistan. Findings showed that these professionals displayed satisfactory levels of perceived AI literacy, creativity, and task performance. Path analyses confirmed a positive and significant effect of AI literacy on both creativity and task performance. Additionally, it was found that creativity had a positive association with task performance and served as a significant mediator between AI literacy and task performance. Theoretically, the findings of this research addressed the knowledge and population gap in the available research. From practical perspectives, these findings offer valuable insights for medical governing bodies, AI developers, IT administrators, and information management professionals, underscoring the importance of AI literacy in promoting sustainable creativity and efficient task performance, ultimately enhancing information management and advancing medical education and practices in Pakistan
Creativity · Information literacy · Knowledge management · Literacy · Management · Medical education · Pedagogy · Population · Applied Psychology · Artificial Intelligence in Healthcare and Education · Computer Science · Medicine · Psychology · Social Psychology
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| Citation velocity | historical |
|---|---|
| Highly cited | No |