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Using an extended technology acceptance model to understand the behavioral adoption intention of mobile commerce among Chinese consumers

Bibliographic Data

ID21500901
AuthorsYijun Liu (0000-0002-0047-3946, Ningbo Polytechnic), Isaac Kofi Mensah (0000-0003-2964-1736, Wuhan College, corresponding author)
Year2024
Publication date2024-09-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInformation Development (JOURNAL)
Journal identifiersISSN: 0266-6669 • E-ISSN: 1741-6469
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/02666669241277153
OpenAlexW4402393196
LanguageEN
Citations received3
References cited73

The ubiquitous nature of mobile handsets is enhancing consumers’ shopping experience and thus encouraging extensive m-commerce adoption. The personality traits of the users of m-commerce vary and thus understanding the perspective of people to utilize mobile commerce systems is vital. This study thus examined the factors that drive Chinese consumers to adopt m-commerce. The Technology Acceptance Model (TAM) was utilized as the theoretical foundation while the analysis was completed with AMOS using structural equation model techniques. The results have demonstrated that perceived usefulness and perceived ease of use influence m-commerce adoption intentions. Also, service quality along with security, and privacy, were found to significantly drive mobile commerce adoption intentions. Perceived risk showed a significant but negative impact on adoption intentions of m-commerce. Familiarity showed a significant positive three-dimensional impact on PU, PEOU, and m-commerce adoption intentions. The theoretical and managerial repercussions of these results on m-commerce development and diffusion are discussed

Advertising · Business · Human–computer interaction · Internet privacy · Knowledge management · Mobile commerce · Mobile device · Mobile technology · Social influence · Technology Acceptance Model · Theory of planned behavior · Unified theory of acceptance and use of technology · Usability · World Wide Web · Computer Science · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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