Adoption of electronic commerce by individuals in Bangladesh

Dados Bibliográficos

ID21501181
AutoresMd Shah Azam (0000-0001-5674-6424, University of Rajshahi, autor correspondente), Md Morsalin (University of Rajshahi), Md Rakibul Hafiz Khan Rakib (Begum Rokeya University), Shah Alam Kabir Pramanik (0000-0002-3879-4980, Islamic University)
Ano2023
Volume39
Fascículo4
Páginas764-786
Data de publicação2023-11-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoInformation Development (JOURNAL)
Identificadores do periódicoISSN: 0266-6669 • E-ISSN: 1741-6469
EditoraSAGE Publications (PUBLISHER • US)
DOI10.1177/02666669211052523
OpenAlexW3210107227
IdiomaEN
Citações recebidas4
Referências citadas98

With increased use of Internet and information technology platforms, e-commerce has experienced tremendous growth worldwide in the recent years. Although growing steadily in various digital services, Bangladesh has not been able to gain full advantages and benefits of e-commerce due to its poor adoption rate. This study aims at exploring the factors affecting e-commerce adoption in Bangladesh by applying an extended version of Unified Theory of Acceptance and Use of Technology (UTAUT) model which includes perceived risk, perceived cost and personal awareness with perceived usefulness, perceived ease of use, social influence, and facilitating conditions. This study applies a mixed methods research approach by combining qualitative field study and quantitative survey. A PLS based structural equation modeling is employed to a dataset of 253 individuals which are collected by applying a convenient sampling technique. The study results reveals that perceived usefulness, perceived cost, personal awareness and facilitating conditions affect consumer behavioral intention while facilitating conditions as well as behavioral intention have positive influence on actual use of e-commerce. This study also provides several implications that might be useful for the academic proponents, decision makers, and various stakeholders

Business · E-commerce · Knowledge management · Perception · Risk perception · Social influence · Structural equation modeling · Technology Acceptance Model · The Internet · Unified theory of acceptance and use of technology · Usability · Computer Science · Consumer Behavior and Marketing Influence · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing