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Be careful what you say! – Evaluative change based on instructional learning generalizes to other similar stimuli and to the wider category

Bibliographic Data

ID21505201
AuthorsCamilla C Luck (0000-0002-9364-1418, Curtin University, corresponding author), Rachel R Patterson (0000-0002-5704-435X, Curtin University), Ottmar V Lipp (0000-0001-6734-8608, Curtin University)
Year2021
Volume35
Issue1
Pages169-184
Publication date2021-01-02
Open AccessNo
TypeARTICLE
VenueCognition & Emotion (JOURNAL)
Journal identifiersISSN: 0269-9931 • E-ISSN: 1464-0600
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/02699931.2020.1816912
PMID32907472
OpenAlexW3085300634
LanguageEN
Citations received3
References cited23

In evaluative conditioning, a conditional stimulus (CS; e.g. a neutral picture) acquires positive/negative valence if it is paired with a pleasant/unpleasant unconditional stimulus (US; e.g. a positive/negative picture). This valence generalises to other stimuli similar to the CS and to the wider CS category. Being informed that the CS will be paired with the US induces a similar change in valence (instructional learning), but it is not clear whether instructional learning would also generalise. In Experiment 1, participants were informed that one shape would be paired with pleasant and another with unpleasant images. These instructions instilled conditional valence to the CSs which generalised to different shapes from the same category (generalisation stimuli). In Experiment 2, we replicated this finding in an implicit measure using stimuli varying in perceptual features. Participants were informed that three CSs from one category (e.g. vegetables) would be paired with pleasant images and three CSs from a second category (e.g. office supplies) would be paired with unpleasant images. This instruction instilled conditional valence to the CSs which generalised to novel exemplars from the same categories. This suggests that conditional valence instilled via instructions generalises to other stimuli - a finding with implications for prejudice and racism

Cognitive psychology · Perception · Cultural Differences and Values · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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    Open Access•Rachel R Patterson, Ottmar V Lipp et al.•Cognition & Emotion•2023

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    Open Access•Rachel R Patterson, Ottmar V Lipp et al.•Cognition & Emotion•2025

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    Open Access•Jan De Houwer•Learning & Behavior•2009

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  • Reducing Automatically Activated Racial Prejudice Through Implicit Evaluative Conditioning

    Open Access•Michael A Olson, Russell H Fazio•Personality and Social Psychology…•2006

  • Associative and propositional processes in evaluation

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  • On the symbolic generalization of likes and dislikes

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  • Evaluative conditioning in humans

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Citations per year1
Citation span2023 - 2025 (3)
Highly citedNo

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