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Design in the Time of Covid-19

A Semiotic Angle

Bibliographic Data

ID21507388
AuthorsDora Ivonne Alvarez Tamayo (0000-0001-6972-9762, corresponding author), Semiotic Society of America
Year2020
Volume36
Issue3
Pages281-313
Publication date2020-01-01
Open AccessNo
TypeARTICLE
VenueThe American Journal of Semiotics (JOURNAL)
Journal identifiersISSN: 0277-7126 • E-ISSN: 2153-2990
PublisherPhilosophy Documentation Center (PUBLISHER • US)
DOI10.5840/ajs202112767
OpenAlexW3128977508
LanguageEN

During 2020, humanity is facing an unprecedented event, the COVID-19 pandemic. Societies around the world have been shaken, and human capacities challenged. The effects are of superlative proportions in all human activity, highlighting the systemic condition of life. In order to demonstrate that people can perform Design Thinking for producing innovations, thanks to semiosis, analysis of cases from a pragmatist perspective are developed in this paper; the results show that Design Thinking is not an exclusive way to think of designers. The results also offer the possibility to infer that design-thinking mode activates when change and contextual constraints call for the population to produce alternatives and when the process accelerates facing a crisis. This paper presents a reflection on the concept of “Design Semiothinking” based on the integration of concepts from a design perspective and a pragmatic semiotic approach

Aesthetics · Design Thinking · Epistemology · Human–computer interaction · Humanity · Political science · Population · Pragmatism · Semiosis · Semiotics · Sociology · Advertising and Communication Studies · Communication and COVID-19 Impact · Computer Science · Literary and Cultural Studies · Philosophy · Artificial Intelligence

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