Thin privacy boundaries
Proximity and accessibility of E-commerce privacy policy in young consumers of Indonesia
Bibliographic Data
| ID | 21515573 |
|---|---|
| Authors | Ananda Dwitha Yuniar (0000-0002-9476-7960, State University of Malang, corresponding author) |
| Year | 2024 |
| Volume | 51 |
| Issue | 9 |
| Pages | 1182-1194 |
| Publication date | 2024-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Social Economics (JOURNAL) |
| Journal identifiers | ISSN: 0306-8293 • E-ISSN: 1758-6712 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/ijse-11-2022-0740 |
| OpenAlex | W4390667347 |
| Language | EN |
| References cited | 29 |
Purpose Privacy is a sensitive issue in business because it involves how a platform uses consumer personal data. In terms of consumer rights, personal information needs to be protected in the privacy policy (PP). This study describes several aspects of the PP that consumers need to pay attention to, especially points prone to misuse of personal information. Design/methodology/approach This research used a taxonomy of consumer privacy concerns in e-commerce to reveal general and specific privacy concerns. The privacy calculus theory was also applied to explore consumer rationalization using (1) consumer knowledge about PP, (2) subjective perception, and (3) proximity to the PP features. Furthermore, the netnographic approach was used to combine the interrelation between technology and social construction. A sample of 378 young consumers in several major cities in Indonesia participated online and offline. Semi-structured interviews were also conducted to gain more in-depth comprehension. Findings The results showed that most young consumers have sufficient basic knowledge of the important points of PP. Furthermore, they tend not to read the PP because it is long and cumbersome, and therefore do not wish to expend much cognitive effort on it. Originality/value This study provides several results that can be utilized by policymakers or e-commerce companies to pay more attention to PPs for young groups. In addition, e-commerce companies can increase the knowledge of the privacy situation of Internet users in general. Peer review The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-11-2022-0740
Business · Comprehension · Computer security · Consumer privacy · Information privacy · Internet privacy · Originality · Personally identifiable information · Political science · Privacy by Design · Privacy policy · Public relations · Qualitative research · Sociology · The Internet · World Wide Web · Computer Science · Law · Privacy, Security, and Data Protection · Sexuality, Behavior, and Technology · Sharing Economy and Platforms · Marketing
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| Highly cited | No |
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