Economic growth in the Malaysian vegetarian market potential
Internalized dimension of motivation
Bibliographic Data
| ID | 21515596 |
|---|---|
| Authors | Darshana Darmalinggam (0000-0003-0067-8906, University of Nottingham Malaysia Campus), Maniam Kaliannan (University of Nottingham Malaysia Campus) |
| Year | 2020 |
| Volume | 47 |
| Issue | 9 |
| Pages | 1181-1202 |
| Publication date | 2020-08-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Social Economics (JOURNAL) |
| Journal identifiers | ISSN: 0306-8293 • E-ISSN: 1758-6712 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/ijse-04-2020-0190 |
| OpenAlex | W3078716757 |
| Language | EN |
| References cited | 26 |
Purpose The purpose of this study is to explore the internalized dimension of motivation under the Unified Model of Vegetarian Identity (UMVI) model, namely, personal and prosocial motivators, for vegetarianism that spurs economic growth in the Malaysian vegetarian market potential. Design/methodology/approach Semi-structured online questionnaire was adopted as the primary methodology from which a total of 163 respondents were obtained. Findings Both, personal and prosocial motivators do positively relate to the economic growth of the Malaysian vegetarian market potential. However, prosocial motivators has a greater impact with a beta coefficient of 0.374 compared to 0.273 for personal motivators. Research limitations/implications Probable inaccurate representation of the entire vegetarian population in Malaysia. Time and resources available. Practical implications Practically, the Malaysian vegetarian society and Malaysian government bodies benefit from the study in ensuing promotion of environmental awareness in line with a vegetarian diet. Originality/value Lack of literature resources on vegetarianism in Malaysia led to the study contributing to an expansion of literature on the matter. This pioneer study benchmarks global literatures on motivators of vegetarianism and their impact on economy against the scarce literatures available in the Malaysian context. It contributes to the Malaysian economy and potential vegetarian restaurant start-ups wishing to enter the Malaysian vegetarian market. Theoretically, the theory of planned behaviour, utilitarian function and the UMVI were jointly utilised in explaining the motivators capturing Malaysian vegetarians' intention towards demand for vegetarian food
Business · Economics · Originality · Political science · Population · Prosocial behavior · Sociology · Agriculture Sustainability and Environmental Impact · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Social Psychology · Marketing
Food consumption trends and drivers
From Intentions to Actions
The theory of planned behavior
Comparison of Convenience Sampling and Purposive Sampling
Prevalence of Metabolic Syndrome and Its Associated Factors among Vegetarians in Malaysia
Climate change and dietary choices — how can emissions of greenhouse gases from food consumption be reduced
The unified model of vegetarian identity
Psycho-social influences on food choice in Southern France and Central England
Vegetarianism. A blossoming field of study
Vegetarian on purpose
The psychology of vegetarianism
Markets, religion, regulation
VI. Attitude Measurement as a Method in Social Psychology
Divinity, Miracles and Charity in the Sathya Sai Baba Movement of Malaysia
| Citation velocity | historical |
|---|---|
| Highly cited | No |